With the glow of a swinging light bulb, a rusted bed stood amongst tattered tea stained drop cloth, dusty orange cages, billowing ruffles of twill, and a sea of tore photographs. The remains of coffee cups were scattered throughout the studio, as a pleasantly tired crew of six finished the day on the set of Tina Vero’s album shoot for “Ready Let Go.” With a plethora of dreamy shots, the material for a full-length music video and the memories of a twelve-hour day, August 18th was considered a success.
Claire and Tina had been discussing the project since February. With the daunting task of creating both an album cover and music video in one day, Claire wanted a controlled setting and opted to use her personal studio. With inspiration from the film “Alegria” and the words of singer/songwriter Tina, Claire dreamt up a derelict bedroom filmed in hazy tones, juxtaposed by her female lead’s full-length ball grown.The set consisted of found objects, building supplies from Home Depot and dirt for the surrounding environment.
“Would you mind running over this with your car?” lead to one of the many stares Claire and her assistants, Danny Camarena and Kelsey Tangel,receivedwhen “dirtying” the drop cloths in preparation. Mashing in potholes, dragging through alleyways, and scraping with razors brought about the authentic feeling of well-worn walls.